Qualitative research

TNS offers qualitative research to clients around the world through partnership, client knowledge and effective methodologies.

 
Looking for actionable, insightful recommendations from your qualitative research, rather than just research findings? Talk to TNS.
 

TNS Qualitative Methods

  • Consumer Safari uses ethnography to provide a deeper understanding of consumers in their natural environment
  • Online Safari provides instant feedback via online communities that encourage consumers to share experiences, behaviors, and emotions in context and as they occur
  • InterAct Online Qualitative uses a customized Web-based chatroom#to conduct an online, real-time discussion
  • WebEval investigates usability aspects of a Web site to determine which features encourage or discourage user satisfaction
  • NeedScope System provides a consistent consumer needs-based framework for ongoing brand and communication development

TNS Qualitative is truly innovating insight

  • Innovative Methods
    • We offer up-to-the-minute methods to uncover rich insight
  • Highly Trained
    • We secure, train, and retain top talent
  • Multicultural
    • We employ a bi-lingual, bi-cultural team
  • Global Research
    • We make global research easy
  • Proprietary Panels
    • We build and manage proprietary panels for clients