Retail & Shopper

TNS helps you build you business and strengthen brands by understanding the retail shopper experience.

 
Drive retail business and increase brand equity with the research industry’s broadest offering of research, tools, and solutions
 

TNS Retail and Shopper provides clients with the intelligence, insights and strategies to drive growth, differentiate from the competition, and generate innovative and consumer-centric solutions at the retail level.

The TNS Retail and Shopper practice helps suppliers and retailers understand how shopper behavior and brands affect each other. Unique in the research industry, TNS provides a broad offering that encompasses the entire spectrum of the retail shopper experience as well as the reach and power of a company’s brand. TNS can take clients all the way from research and understanding of the shopper experience, to developing valuable insights and strategies, to implement and testing solution that can boost business performance and brand equity.

TNS Shopper Journey™

TNS helps clients understand the intricate interaction of all factors that impact the shopper experience through:

  • Syndicated Research Solutions
  • Custom Research Solutions
  • Strategy Consulting Services

Our specialist in-store retail research practice

TNS Sorensen: the science of in-store research
TNS Sorensen builds on 35 years of in-store research expertise to deliver well-founded, actionable insight into shopper behaviour and motivation. TNS Sorensen bolsters the offerings of the TNS Retail & Shopper practice by providing specialized, in-store research services to help you execute, validate, and fine-tune your retail strategies. Visit Website

About TNS Shopper360®

TNS Shopper360 is the largest industry shopper survey providing key insights into consumer attitudes and "the why behind the buy".  Building on the strength of TNS' managed access household panel, about 70,000 shoppers are surveyed online each autumn to gain key foundational insights in three main areas:

Shopper Insights - Looks at the lives of shoppers to provide a glimpse into the underlying attitudes, beliefs, and lifestyles that influence their shopping behavior

Trip Insights - Captures information from shoppers' past two retailer visits: reasons for store choice, how they prepared for the trip, and within-trip details

Store Insights - Examines how customers evaluate their experience with retailers and within specific departments. Information is available for over 200 retailers.

The Shopper360 team combines proprietary segmentation and modeling methods with keen analytical experience and expertise to provide clients with meaningful, in-depth information on the Shopper, Trip, and Store Experience as seen through the eyes of the consumer. Results are utilized across different functional areas including Trade/Shopper Marketing, Category Management and Field Sales. For more information about Shopper360, please contact Bob Gillmett: (215) 444-9692 or bob.gillmett@tns-global.com