Innovation & Product Development
TNS is a leading provider of innovation and product development research, offering clients a complete innovation journey, from opportunity identification through concept/product development, and ultimately product launch.
With over 40 years of innovation expertise and a database of over 60,000 records, we know what drives long term potential.
Our Point of View
Launching winning new products is a crucial route to business growth. However, failure rates are higher than ever and big ideas are hard to come by. Spotting obvious winners isn't hard, but throwing away more genuinely innovative ideas is easy too.
We believe that our fresh perspective and proven approach will help clients change this paradigm: Innovation success comes from knowing what to look for in a successful idea, knowing where to look for it in the first place, and ensuring strategic continuity throughout the process.
Expertise in Innovation & Product Development
Our approach is based on a set of fundamental principles that are vital in bringing great ideas to market faster, while managing the risk at every stage of the innovation process.
We treat innovation as a connected journey to ensure that the consumer insights lying at the heart of our clients' ideas are kept alive right through to launch. Each step in the research process informs the next, using validated key metrics to uncover breakthrough opportunities and prioritize resources behind exciting and winning concepts.
Our worldwide network of innovation and product development specialists works closely with our sector experts to provide clients with tailored research designed to drive efficiency, speed and success rate.
Specialist Innovation & Product Development Solutions
Our Innovation Journey encompasses a world-leading range of quantitative and qualitative solutions to help our clients discover, develop and deliver successful innovations:
* Matrix - opportunity identification
* Insightment - insight generation
* Super Group - ideation and concept development
* eValuate - concept screening
* Super Clinic - concept refinement
* ValueManager - price & product optimisation
* MicroTest Nouveau - sales forecasting & launch optimization
Through our TNS Landis Domain Ownership® we help you integrate your strategy with creativity to maximize the growth potential of existing brands and to bring to life ideas that are new to the category or new to the world.
