Innovation and Product Development
TNS is a recognized leader in innovation and product development research.
TNS understands that a ‘one size fits all’ approach to new product development does not work – we offer solutions tailored to a client’s needs.
The Key to New Product Success
We boast over 60 years of experience and thousands of consultants worldwide who are experts at designing and executing product development research. We strive to maximize our clients’ new product success, determining the best product configurations and predicting the success of new products and services.
Best in Class Solutions
We have delivered information solutions on every product development issue imaginable – we provide value, solid research design and insightful analysis. Our global network across 80 countries facilitates knowledge sharing and support to bring you the best thinking and solutions to your product challenges. The breadth and depth of our services enable us to offer you fully integrated solutions.
Full Range of Offerings
Our comprehensive services are in place to address every stage of your product development from strategy to launch. We provide solutions and consultation on product ideation, idea screening, concept testing, and product optimization.
Through our TNS Landis Domain Ownership® (link opens in new window) we help you integrate your strategy with creativity to maximize the growth potential of existing brands and to bring to life ideas that are new to the category or new to the world.
