Brand Develop
TNS provides clients with comprehensive research and insights to align their marketing activities, helping them to build consumer commitment and deliver relevant and compelling brand experiences.
Our Brand Develop expertise
From developmental research to the refinement of existing concepts and materials, TNS provides expertise in creative development to maximise the power of a client's creative idea.
We measure touch point influence and offer insights into brand and category understanding to help clients plan and optimize the contact mix with a view to improving marketing ROI.
To check and improve a brand's positioning alignment, TNS will test packaging, advertising and brand concepts against the brand strategy.
Specialist Brand Develop Solutions
TNS offers a wide range of world-class specialist solutions, including:
AdEval - an advertising pre-testing system which evaluates an advertisement's performance, using unique and powerful diagnostics to show how advertising can be optimized.
The NeedScope System - a qualitative and quantitative market research system that uses emotion as the basis to develop, evaluate and refine elements of the marketing mix to create powerful brands.
WebEval - a solution which helps marketers create and maintain strong web-based propositions that are shaped by usability and opinion-based insight.
MCA - the world's leading measure of consumer engagement, Market Contact Audit is the globally effective solution in integrated marketing and communications, measuring the contribution of marketing to sales.
TNS has the expertise to help you bring your brand strategy to life and deliver relevant and compelling brand experiences.
