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U.S. BRANDS FEATURED IN 2008 LIST OF ASIA PACIFIC'S TOP 1,000 BRANDS

October 16th, 2008

“Nike, Google, Hewlett-Packard, Coca Cola and Yahoo round out Asia’s Top 10 Brands”

(NEW YORK – October 16, 2008) – TNS, a leading market information group, announced the release of Asia Pacific’s Top 1,000 Brands for 2008. The survey, expanded on previous years to include responses from consumers in a total of 10 markets in the region, presents an overview of the local and global brands that consumers think most highly of across sectors and geographies.  

Moving up one place to take this year’s number one spot as Asia’s top brand is Japanese electronics brand Sony. Coming in second place is the region’s most popular business and personal imaging solutions brand, Canon, followed in third place by U.S. based sporting giant Nike. Five of Asia’s top ten brands are U.S. based companies indicating the strong global presence of U.S. companies in the Asia Pacific region.

Commenting on the study, Guy Hearn, Director, Client Services and Insight, TNS Hong Kong & Singapore says, “these rankings are a key indicator of the success with which these brands continue to lead in understanding, engaging and meeting the needs of Asian consumers.”  Consumer electronics brands dominate the top 20 most named brands (occupying seven places), particularly those from Japan (Sony and Panasonic) and Korea (Samsung and LG). Other categories with a strong presence in the top 20 are search engines, food and beverage, and retail.

Three thousand six hundred people were interviewed including for the first time consumers from Japan, Korea and Australia. These, together with respondents from China, Hong Kong, India, Malaysia, Singapore, Taiwan and Thailand were drawn from TNS’ 6th dimension online access panels. The categories presented to each participant included: alcohol and cigarettes; financial services; automotive; health; retail; food; beverages; electronic goods; media and telecommunications; and baby products, household products, toiletries and cosmetics.

Asia Pacific’s top 20 brands

 RANK  BRAND  RANK  BRAND
 1  Sony  11  Nokia
 2  Canon  12  Colgate
 3  Nike  13  Nestle
 4  Google  14  Starbucks
 5  Hewlett-Packard  15  Panasonic
 6  Coca Cola  16  Honda
 7  Adidas  17  Apple
 8  Samsung  18  LG
 9  7-Eleven  19  Nescafe
 10  Yahoo  20  Toys-R-Us

 

Best in Class: Asia Pacific’s top brands by category

 CATEGORY  TOP BRAND  OVERALL RANK
 Electronic goods  Sony  1
 Retail  Nike  3
 Media & Telecommunications  Google  4
 Beverages  Coca Cola  6
 Health  Colgate  12
 Food  Nestle  13
 Automotive  Honda  16
 Baby products, Household products, Toiletries and Cosmetics  Pampers  21
 Alcohol & Cigarettes  Malboro  31
 Financial services  Visa  39


To determine the best brands in each of the product and service categories covered by the survey, participants were asked two questions:

  • When you think of [product / service / category], which is the 'best' brand that comes to your mind? By 'best', we mean the one that you trust the most or the one that has the best reputation in [product / service / category].
  • Apart from the brand that you have just mentioned, which brand do you consider to be the second-best brand in the [product / service / category]?


Editor’s Note: For more information on the study or for the full listing of the Top 1,000 Brands, please contact Jenny Hall at jenny.hall@tns-global.com.

About TNS
TNS is a global market information and insight group.

Its strategic goal is to be recognized as the global leader in delivering value-added information and insights that help its clients make more effective business decisions.

TNS delivers innovative thinking and excellent service across a network of 80 countries.  Working in partnership with clients, TNS provides high-quality information, analysis and insight that improve understanding of consumer behavior.

TNS is the world’s leading provider of customized services, combining sector knowledge with expertise in the areas of Product Development & Innovation, Brand & Communications, Stakeholder Management, Retail & Shopper and Customer Intelligence.  TNS is a major supplier of consumer panel, media intelligence and audience measurement services.

TNS is the sixth sense of business™.

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