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TNS LAUNCHES THE SYNDICATED TNS INSIGHT DASHBOARD
July 14th, 2008
Quarterly Retail Metrics will Enable Marketers to Track and Trend Critical Shopper Variables Over Extended Time Periods
(NEW YORK, July 14, 2008) – TNS, a world leader in market information, today announced the launch of the syndicated version of the groundbreaking TNS Insight Dashboard. The TNS syndicated Insight Dashboard provides retailers and CPG companies with an actionable set of metrics compiled across time and represents a paradigm shift in understanding shopper behavior. The new Syndicated Insight Dashboard is designed to be used in the execution and management of marketing efforts to track performance metrics, learn more about shopper purchase behaviors, and help manufacturers and retailers to engage in meaningful negotiations of real-estate, end caps and promotional opportunities.
Previously available only in custom version, the syndicated TNS Insight Dashboard is a quarterly survey providing powerful trending data. It includes minute-by-minute information on how shoppers interact with and experience products in-store combined with transactional purchase information. The data provides insights into the effectiveness of recent marketing programs, allowing CPG companies to benchmark tactical in-store programs and make necessary adjustments to improve or modify those efforts.
“In today’s increasingly competitive retail environment it is more important than ever to understand how shoppers spend their time in stores,” said Herb Sorensen, PhD, Global Scientific Director of Shopper Insights for TNS North America. “The Insight Dashboard allows us to gain unprecedented understanding of in-store consumer shopping behavior measured in quantity and over time. This will serve to make CPG companies better informed when thinking about growth of their brands in-store.”
This unique program will not only look at what consumers purchase, but also identify and examine the “why” behind sales data and capture actual shopper activity as they make their way from the door to the checkout line.
The Insight Dashboard integrates findings from four separate data streams and correlates this information with transaction logs on a continuous basis. Manufacturers and retailers will now have an unprecedented tool that provides:
• An overall measure of retailer efficiency
• An understanding of in-store performance
• A media metric to evaluate in-store exposure and allocate funds
• An evaluation of the effectiveness of shopper marketing activity
“When creating the Syndicated TNS Insight Dashboard, we actively sought a means to address our clients’ needs,” said Mark Greene, Vice President, Sales and Planning, Retail and Shopper, TNS North America. “Our clients desire a tool to help them measure not just how many times a product is scanned in the checkout line, but also helps them understand what influences shoppers to take products off the shelf, which specific areas of the store they purchase from, and how store promotions impact the decision to place products into the shopping cart. This program will provide that kind of in-depth knowledge.”
About TNS Retail and Shopper Insights
TNS Retail & Shopper Insights is a specialist area of expertise that helps leading consumer products manufacturers and top retailers gain actionable insights into the shopper environment. TNS has built a unique offering that tracks the entire ‘shopper journey’ (before shoppers enter a store, as they walk around a store, at the point of purchase, and after they have selected a product for purchase). Equipped with the latest technology and research techniques, a team of TNS retail and shopping experts is forging global partnerships with some of the world’s best-known manufacturing and retail brands.
www.tnsglobal.com/research/retail-shopper-research/
About TNS
TNS is a global market information and insight group.
Its strategic goal is to be recognized as the global leader in delivering value-added information and insights that help its clients make more effective business decisions.
TNS delivers innovative thinking and excellent service across a network of 80 countries. Working in partnership with clients, TNS provides high-quality information, analysis and insight that improve understanding of consumer behavior.
TNS is the world’s leading provider of customized services, combining sector knowledge with expertise in the areas of Product Development & Innovation, Brand & Communications, Stakeholder Management, Retail & Shopper and Customer Intelligence. TNS is a major supplier of consumer panel, media intelligence and audience measurement services.
TNS is the sixth sense of business™.
