Global Shades of Green
TNS talked with over 13,000 consumers in 17 countries to find out how concerned people are about the environment and how their concerns translate into behavior.
The results of this groundbreaking study were revealed in a three-city event series called Global Shades of Green. We invite you to learn more about the results of the TNS Green Life Study by exploring this web page. Did you know that 53% of US consumers will consider paying more for eco-friendly products but only 26% admit to actively seeking those products when shopping? The TNS Green Life Study categorizes respondents into eight distinct consumer segments to provide you with a better understanding of the “green” attitudes and behaviors.
Find out how TNS green research can impact and improve your business. For more information, contact us.
TNS Green Life Study Panel
TNS thought leaders Carl Edstrom. Jeni Lee Chapman, Mary Brett Whitfield, John Gilfeather & Emil Morales discuss the TNS Green Life Study in Central Park, New York City.
