TNS Blog

NEW TYPE OF SHOPPER RESEARCH STUDIES NON-PURCHASERS

October 12th, 2009

October 12, 2009 - by Siemon Scamell-Katz, Founder TNS Magasin E-Mail: siemon.scamell-katz@tns-global.com TNS Magasin has launched a new service which promises to deliver additional sales by answering the age old question: when shoppers don't buy, why don't they? Because these non-purchasers are a huge potential source of extra business - in the store, in the aisle and at the category - understanding what goes wrong here, and putting it right, is set to deliver unprecedented rewards.   Magasin starts by identifying attrition amongst shoppers at every stage of the shopping process, from the whole retail [...]

REAL EYE TRACKING: COST SLASHED, QUALITY UNCOMPROMISED

September 1st, 2009

September 1, 2009 - by Siemon Scamell-Katz, Founder TNS Magasin E-Mail: siemon.scamell-katz@tns-global.com There is no substitute for real eye tracking, despite the proliferation of imprecise techniques such as field-of-vision recording hawked by me-too organisations desperate to jump on the shopper bandwagon. But in the past, the more advanced methodology has come with a higher price tag. Now, by combining eye square software with its own, TNS Magasin is able to dramatically reduce the cost of its eye tracking research without compromising quality. The web-based software vastly speeds up the process whereby data [...]

WHAT THE CURRENT ENVIRONMENT MEANS FOR FINE TUNING MARKETING STRATEGIES IN CHINA

August 3rd, 2009

There is no time in China like today. On one side it is buffeted by the tsunami of global economic crisis, on the other side its consumer base is rapidly increasing in size and value. How can marketers make the best of this unique juncture in time and deploy the most effective strategies for establishing a firm position in China. Presented below ten strategies that the marketers can consider to thrive in these times. 1. New strategies for new times The changed economic conditions is affecting consumer behaviour and attitudes. Can the marketing strategies based on the understanding of the consumers in [...]

NO, THE CUSTOMER IS NOT ALWAYS RIGHT!

July 30th, 2009

July 23, 2009 - by Herb Sorensen, Ph.D., Global Scientific Director, TNS Retail and Shopper E-Mail: herb.sorensen@tns-sorensen.com The First Face Quite a number of successful retailers, over the years, have attributed a significant measure of their success to the principle that, "The customer is always right."  Here I want to give proper credit to this as a public sentiment, and at the same time point out why it is also outrageously WRONG! Let's begin with the pernicious effects of high-low pricing.  For those unfamiliar, HI-LO refers to the widely practiced pricing method of charging really higher than necessary prices (HI) [...]

CHINA - A POWERHOUSE OF ITS OWN KIND!

July 27th, 2009

Even a year ago nobody would have thought that China would be able to grab the global top spot in terms of auto sales as soon as 2009; predictions lay somewhere in the middle of the next decade. The publication of half-year figures just a few days ago, indicating sales of around 5 million vehicles in the first half of 2009, has confirmed that China is now the biggest auto market in the world.This alone, however, doesn’t really give much cause for celebration since China’s ascent to the top position is at the expense of the US market, where vehicle [...]