TNS Blog
THE ART OF CONSUMER EMPATHY IN INNOVATION - PART II
April 12th, 2010
[From Food Trends Blog: Food & Beverage Matters]
Respect
In Empathy Part I we reviewed the importance of consumer empathy, and the three interlocking elements needed to achieve that empathy in your organization: recognizing, internalizing/identifying with, and acting upon, the feelings, concerns, challenges, and impulses of your consumers. The next three posts will cover tips and techniques to assess and hard-wire empathy into your organization.
Assessing - and Raising - Your Consumer Empathy Quotient
Are ready to create a culture of consumer empathy in your company? Then it is time to assess whether your organization needs a consumer empathy booster shot, and to hard-wire consumer empathy techniques into your organizational DNA. The answers to a few simple questions, ranging in degree of commitment involved, can help you judge whether consumer empathy in your organization is in short supply...
More Blogs:
July 29th, 2010
TNS Express Facts: Does technology reduce the amount of time spent with family and friends?
May 6th, 2010
The Art of Consumer Empathy in Innovation - Part IV: Cultural Commitment
May 6th, 2010
The Art of Consumer Empathy in Innovation - Part III: Insight Techniques
March 29th, 2010
The Art of Consumer Empathy in Innovation - Part I
March 17th, 2010
FoodTrends Blog: Inspiring Your Creative Journey
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